When Oli joined Hoddesdon Enterprise Centre in the spring of 2024, he was just starting to get traction with his designer reselling business, Affluent Archives. What started as a spark of curiosity and determination quickly became one of the Centre’s fastest-growing success stories.
Within months, Affluent Archives began to outpace the walls around it, literally. Oli outgrew his workspace not once, not twice, but three times in the space of a year. Each move was a signal of the momentum he was building, and of the sheer appetite in the market for accessible luxury. The strong demand across Essex and Hertfordshire for curated, high-quality designer brands gave Oli the perfect foundation to build from.
But growth wasn’t just about square footage. Alongside his drive and resilience, Oli accessed the Enterprise Centre’s business support, which gave him the structure, confidence and strategic clarity to keep scaling without losing sight of his bigger vision. These sessions helped him refine his model, build his brand credibility, manage cashflow and maintain the momentum that was fast becoming his hallmark.
Oli’s story also became part of the Centre’s wider story. At the one-year anniversary celebrations, he shared his journey with fellow entrepreneurs and local partners, speaking candidly about being an ordinary person with the determination to do something different. His openness resonated with so many in the room, proving that success doesn’t always start with a grand plan, it often starts with a single brave step forward.
Now, just over a year later, Affluent Archives has taken another bold step: relocating to Mayfair. This move marks not only a new chapter for Oli’s company but also a proud milestone for Hoddesdon Enterprise Centre, whose mission is to give ambitious founders the space and support to flourish.
Oli’s journey with Affluent Archives shows what’s possible when talent meets opportunity, and when ordinary people back their ideas with extraordinary commitment. For those just starting out, his story is a reminder that the right environment, a willingness to grow, and a bit of courage can take you further than you ever imagined.
