Custom GPTs and AI agents aren’t just for tech teams. This 90‑minute hands‑on Lab shows you, in simple terms, how to turn your expertise and processes into practical AI‑powered tools. You’ll learn what makes a good custom GPT, explore real business use cases, and start outlining or building one for your own organisation. By the end, you’ll understand what’s possible and have a clear, confident next step - no coding or AI background required.