When you’re trying to grow your small or medium-sized business, networking is so important. Meeting a potential client or making a new connection can be just what you need to take the next step. So how do you do it? Here are some tips that will hopefully help you out.
- Listen more than you talk
Don’t just wait for your turn to speak; really listen to what other people have to say so you can better understand their needs and interests. Then, when you do speak, it may well be that you have something more relevant to say to them.
2. Be around other people
You’re not going to be able to network all by yourself – so get out there and mix. You can do this at networking events or conferences, with some of this now being done online. You might also consider a shared working space such as Theobalds Enterprise Centre or Hoddesdon Enterprise Centre, where you can be around other professionals all the time.
3. Offer value and get back in return
Look for ways to help other people you meet through work by offering to share resources, give advice or make introductions to valuable contacts. This will make people like and trust you more, and they may respond in kind.
4. Be memorable
Find a unique way to stick in people’s minds – whether that’s through a memorable conversation, a thoughtful gesture or a snappy outfit. This will help you stand out from the crowd and stay in their memories.
5. Follow up!
When you meet someone new, follow up with a personalised message or email to express your appreciation and continue the conversation. This will help you stick in their mind.
6. Follow through on promises
If you offer assistance or follow-up actions, make sure you actually do it – ideally, promptly and reliably. A failed commitment is worse than no commitment at all.
7. Ask thoughtful questions
Show genuine interest in people you are forming connections with. Ask them about their work, interests and experiences, and really get to know them as people.
8. Stay positive
Be positive and enthusiastic in your interactions. People are more likely to remember and enjoy engaging with someone who exudes positivity.
9. Be patient and persistent
Remember that building meaningful connections takes time. Don’t get disheartened if it doesn’t happen straight away – be patient and stick with it to reap the fruits of your networking efforts.
10. Be real
Above all, be yourself in your networking efforts. Authenticity is key to building trust and lasting relationships. And who better to be than you?
Broxbourne Enterprise Centres’ two sites at Theobalds and Hoddesdon are ideal places for networking, with flexible offices, coworking spaces and business support that will help you make the connections you need to take your work life to the next level.
Find out more here.
